For Release Noon PT
August 24, 2009
Microsoft OneApp Unlocks the Potential of Feature Mobile Phones in Emerging Markets
New mobile application premiering in South Africa enables people to do more with their phone.
REDMOND, Wash. – August 24, 2009
Microsoft Corp. today announced Microsoft OneApp, a new software application that enables feature phones — commonly found in emerging markets — to access mobile apps such as Facebook, Twitter, Windows Live Messenger, and other popular apps and games. The result is a better mobile experience for the many people around the world who want to do more with the phones they already own.
"We believe mobile technology plays a pivotal role in addressing people's everyday needs and creating new opportunities for local industry to grow," said Amit Mital, corporate vice president of the Unlimited Potential Group and Startup Business Accelerator at Microsoft. "Microsoft OneApp will be able to help people do things they couldn't do before with their feature mobile phone — anything from paying their bills to helping diagnose their health issues or just staying connected with friends and family."
OneApp was designed from the ground up to enable mobile apps to be accessed by feature phones with limited memory and processing capability. For customers, OneApp appears on their phone as a single application where they can then easily access all of their mobile apps:
- The OneApp lightweight on-phone footprint of just 150 KB makes the initial installation easy and fast.
- OneApp dynamically launches just the parts of a mobile app that a person wants to use, eliminating additional installation time and the need for a person to store all of the mobile apps on the phone.
- OneApp includes cloud services that help offload processing and storage from the phone to the Internet, improving overall performance.
- OneApp uses data networks efficiently to reduce data access charges, saving money for the customer.
The release of OneApp in South Africa is an example of Microsoft’s commitment to Unlimited Potential, its effort to enable social and economic opportunity for everyone. For more info on Unlimited Potential, visit http://www.microsoft.com/up.
Watch the Demo:
For more information, press only:
Rapid Response Team
Waggener Edstrom Worldwide
(503) 443-7070
rrt@waggeneredstrom.com
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